Scale Your Paid Social with Direct-Response Ads from Mature Creators
We help brands grow with performance-focused creatives leveraging content creators aged 50+.
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We help brands grow with performance-focused creatives leveraging content creators aged 50+.
As a founder, your likely goal is to scale your business profitably.
In order to scale, your target audience will inevitably expand beyond your Ideal Customer Profile.
You'll progressively aim to acquire new customers who may differ from your ideal customer avatar.
And you may already know that creative is the biggest lever in your acquisition.
But here's the thing:
If your ad creative is doing the targeting for you, why aren't you tapping into the massive potential of mature content creators?
Let's keep it real. You're a marketing whiz, but you're stuck in one of two tracks:
You've fallen for the myth that the over-50s crowd isn't online or making purchases on social channels. Spoiler alert: They do!
You're trying to reach the mature audience, but you're running low on quality content from mature creators. It might feel like you've hit a brick wall.
Sure, you can do a lot in-house. But let's face it, scaling ad creative is a whole different ball game.
Finding, vetting, negotiating, briefing, and getting whitelisting access from mature creators can feel like a maze.
But let's drop a truth bomb: around 36% of Facebook users in the US and UK are aged 45 and above, and they're the ones with serious spending power.
Still, it seems like every other ad has some 20-year-old talking about how to lose wrinkles.
Seriously?
We've got your back.
The lack of alignment between potential customers and content creators in the ads can be a real performance killer.
Therefore, it's crucial to identify a content creator who genuinely resonates with your brand's ethos.
With a vast and varied network of vetted creators spanning the
US, Canada, the UK, and Germany, we prioritize achieving an optimal match between your product and the right creative talent.
We apply our proven process to consistently generate compelling, data-driven content from our network of mature content creators, priming your ad pipeline with creatives that are ready to launch.
Through strategic use of creator accounts and third-party pages to run ads, we boost your visibility and credibility among mature demographics, effectively reducing your
Customer Acquisition Cost.
We help you build a valuable asset for your brand's long-term
growth: your own pool of content creators aged 50+.
This promotes greater control over your brand's narrative
and fosters long-term independence.
"We brought Adcreative Media on board during the early stage of our company's growth. Our primary hurdle was to achieve front-end profitability for our Subscription Product via paid social ads.
Not only did they succeed in this endeavor, but they also remarkably reduced our Cost per Acquisition by a staggering 70%. This helped us scale without the added pressure of achieving profitability solely through our retention marketing efforts. If you need to reduce your CPA and stress level - they are the way to go."
"Our biggest issue was finding winning ads that perform at higher budgets. Our performance relied on a single creative, and we didn’t have any other promising ads in the pipeline. This changed when we partnered with Adcreative Media.
The level of expertise they brought to the table surpassed what we had experienced even with larger, more established e-commerce agencies. They didn’t just focus on the volume of creatives, but placed significant emphasis on identifying new ad angles that no one else had thought of.
Since partnering with Adcreative Media, we've seen our revenue more than double."
"Since initiating our partnership with Adcreative Media in November 2022, they've essentially become an extension of our in-house team.
Each month, they consistently deliver 20-40 data-driven creatives, providing a substantial boost to our creative output. Working with Andy and his team is not just a pleasure, but their expertise and commitment are genuinely commendable.
They're certainly the ideal outsourced creative partner!"
